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Theme

As an HKUSTer…  

Show us the unique characters of HKUSTers – how we deal with challenges; what inspires us to pursue our dreams; what makes our daily life on campus special; how do we express our ideas; what best represents us visually......
 
Let your imagination run and show us what makes you proud as an HKUSTer!  
 

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Submitting Your Design

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Your submission must include the following materials in PDF format:

  • Design of a hoodie on the template provided
  • Design of one item of accessory of your choice (to be selected among cap, t-shirt or tote bag) on the accessories template provided
  • Introduction of the design in English (max. 200 words)

 

Design Guidelines

  • All design works submitted must be original.
  • The design of the hoodie and the selected accessory need to be done on the given template and not altered in shape or cutting.
  • The design of the hoodie may include a maximum of 4 prints or embroideries (any combination as you wish, e.g. 2 prints & 2 embroideries).
    Click here to view technical details and samples.
  • The design of the accessories may include several prints or embroideries. Details are listed in the accessories template.
  • Pantone colors may be used as a reference for the design, including color choice of the fabrics, prints and embroideries. 
  • Designs containing abusive ideas, propaganda, or any elements which HKUST deems inappropriate or that may negatively impact the University's branding and reputation are strictly prohibited. Designs that violate these rules or infringe on copyright will be disqualified.
  • For your design to work along with HKUST's branding, please refer to the HKUST Brand Guidelines. The following pages may be particularly useful for designing:
    Topics Content Page
    Brand Overview
    • Brand attributes - Page 7
    • Brand expression - Page 21
    University Logo
    • University Logo - HKUST - Page 25-42
    Standard University Color Palette
    • University combination logo colours - Page 51
    • Accent colors - Page 53
    • Colors to be avoided - Page 75
    The Red Bird Sundial Logo
    • Usage, color & prohibited Use - Page 75, 76 & 80
  • If you experience any issues downloading the files of the HKUST logos, emblems and the red bird artworks from the HKUST Brand Guidelines, please click here.

 

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Assessment Criteria

 

Preliminary Round

Each design submission will be assessed by the judging panel based on the following criteria:

  • Connection with HKUST (35%)
  • Visual Appeal (30%)(Hoodie: 25% + Accessory: 5%)
  • Creativity (20%)
  • Feasibility – the extent to which your design is technically adaptable for actual production (15%)
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Final Round (The "Catwalk" show)

The finalists' designs will be reassessed by a different judging panel based on the following criteria:

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Judging Panel

For the preliminary round, all submissions will be assessed by a judging panel consisting of HKUST senior management, staff of Global Engagement & Communications Office, an alumni representative and other selected members of HKUST. Members of the judging panel will also be present in the “Catwalk” as the final round of competition, to give scores and comments to the finalists performing the showcase on stage.