Selected Design
With over 100 entries, the following 6 designs have been selected for the final round which includes a display showcase and a “catwalk” show.
Design A1
Designed by: MA Sin Ching, Alexa (LIFS)
Description: The palette of the hoodie features the University colors of blue, gold and grey, while the design also incorporates several elements associated with HKUST: the pattern at the back of the hoodie features the red bird sundial sculpture adorned by wings formed from different schools of HKUST such as science, engineering, business and management and humanities and social science; the front of the hoodie displays the Chinese name of HKUST in calligraphic style, connecting the design to the university’s traditional roots; the right sleeve is covered by a pattern of flames, representing the passing of the torch and legacy from one generation of HKUST students to the next.
The design of the tote bag features a simplified version of the hoodie’s design, showcasing different school elements of the university with a drip-style touch to the print.
Description: The hoodie design represents the joyful and multifaceted aspect of HKUST with a monochromatic and yet rich and trendy approach. With the tagline “We are the future” and the lively icons, the design showcases the innovative and creative spirit of HKUST, and that HKUSTers are capable of inventing cutting-edge technology that brings a better future to the world.
The design of the cap has a minimalistic approach with the use of “HKUST” in its signature blue color, and the negative space that creates the shape of a heart. The idea is to show the positive vibes and gratefulness towards our university.
Description: The design of the hoodie captures the essence of HKUST’s natural surroundings and architectural landmarks. With the harmonious fusion of nature and structure, the design symbolizes the transformative journey of our students. Despite having challenges to face during our time here, the design represents the resilience, hope and determination that will lead us to pass through the hills for a promising future.
The tote bag features a similar design with three iconic elements associated with HKUST. It shows our connection with the campus and conveys a message that ‘while we embark on our new journeys, HKUST remains an unwavering harbor.’
Group B (Faculty & Staff)
Description: The design of the hoodie and tote bag features a vivid 3D graphic of the letters of HKUST that is centered around the iconic red bird sundial sculpture. The design incorporates various elements that are associated with HKUST, such as science, engineering, business and management, and humanities and social science. Moreover, medical symbols have also been included in response to HKUST’s aspiration to establish the third medical school in Hong Kong.
Description: The design of the hoodie on the front and the tote bag showcases the letters of HKUST, with each letter symbolizing a school or academy of the university and its respective strengths. The letters are created with different styles and dynamics, reflecting the unique disciplines of business and management, science, interdisciplinary studies, humanities and social science, and engineering. This visual image highlights the diversity that is at the core of the 1-HKUST spirit. Meanwhile, the back of the hoodie features a silhouette of the iconic Piazza façade, with the red bird sundial sculpture taking center stage. This design embodies the modernity and intelligence associated with the university and fosters a sense of identity pride and connection among the HKUST members.
Description: The design offers a unique perspective of the red bird sundial sculpture. The use of a paint brush style creates a sense of movement, capturing the energy and flying motion of the red bird. The t-shirt adapts a similar design with lighter colors.
The t-shirt adapts to a similar design with lighter colors.